A rug is the soul of a room—it offers warmth, texture, and acoustic comfort. But how do you convey the softness of New Zealand wool or the sheen of bamboo silk through a cold glass screen? For Imperial Knots, our mission was to bridge this “Sensory Gap.” Over our long-term partnership, we haven’t just built a website; we’ve crafted a digital showroom that allows interior designers in New York and homeowners in London to “feel” the craftsmanship before they buy.
Selling high-value, tactile products online is difficult. Users hesitated because they couldn't feel the texture or verify the color accuracy.
As a manufacturer, they offer bespoke sizes and colors. Managing these infinite variations via email was slow and error-prone.
International buyers often worry about shipping costs, duties, and returns for heavy items like rugs.
We implemented "Deep Zoom" functionality and video textures to simulate the physical experience of touching the rug.
We built a "Customize Your Rug" flow that allows users to pick sizes and colors instantly, bridging the gap between bespoke manufacturing and e-commerce convenience.
Integrated clear, localized currency displays and transparent shipping policies to reassure international buyers at checkout.
A 5-Step Execution Plan That Transformed Chaos into Bookings
We started by analyzing the physical product—textures, knots, and sheens—to define a "Digital Texture Strategy" that ensures the screen experience matches the physical luxury.
mapped out the "Shop the Room" user flows and the complex logic required for the "Custom Rug Configurator," ensuring simple frontend interactions for complex backend variables.
Engineered the custom Shopify 2.0 theme with "Deep Zoom" capabilities and built the dynamic pricing engine that handles bespoke size calculations instantly.
Integrated automated shipping calculators and multi-currency checkouts (USD, GBP, EUR) to remove "Export Anxiety" for international buyers at the final hurdle.
Post-launch, we shifted to a "Growth Partner" role, continuously A/B testing landing pages and optimizing the mobile funnel to scale Global Average Order Value (AOV).
A high-performance, design-led storefront optimized for visual storytelling.
A specialized tool for handling bespoke size/color requests.
"Shop the Look" modules that increase Average Order Value (AOV).
As a long-term partner, we continuously A/B test layouts to improve global sales performance.
