In the cutthroat Gurgaon real estate market, a single website often tries to do too much: sell luxury corporate services and push urgent property deals. This results in a diluted brand that convinces no one.
For Saurabh Bansal, we realized that a standard “Real Estate Website” wasn’t enough. We needed a Digital Ecosystem. We executed a strategic split: creating Wvin Wealth as the “Corporate Fortress” for institutional trust, and Invest Prime Property as the “Hunter” for aggressive lead generation.
By decoupling these goals, we allowed the brand to breathe and the sales engine to run at full speed—syncing everything back to a central CRM.
Attempting to sell ₹10Cr commercial assets and ₹50L residential flats on the same page was confusing high-net-worth investors and diluting the premium brand appeal.
In a market saturated with flyers and spam, Wvin lacked a digital headquarters that screamed "Institutional Authority" to attract NRI investors.
With traffic mixing between "Rentals" and "Luxury," a single funnel was causing high-intent buyers to get lost in generic listings.
A premium, corporate WordPress platform dedicated to "Trust." It focuses on the founder’s vision, team credentials, and high-ticket portfolio management, designed to convert HNIs.
A separate, high-octane landing page ecosystem (investprimeproperty.com) built for speed and urgency. This platform captures active demand for new launches (DLF, M3M) without cluttering the main brand.
While the front-ends are separate, the back-end is unified. We integrated a centralized Lead CRM that aggregates inquiries from both trusted investors (Wvin) and retail buyers (Invest Prime).
A 5-Step Execution Plan That Transformed Chaos into Bookings
Audited business goals and decided to split the brand into "Authority" vs. "Opportunity."
Connected contact forms from both domains to a single sales pipeline for the team.
Launched a localized content strategy to dominate keywords like "Best Commercial Investment Gurgaon."
Coordinated go-live to ensure brand consistency across all digital touchpoints.
Built two distinct WordPress architectures: one optimized for storytelling, the other for conversion speed.
