Man Mandir is not just a store; it is a Surat institution known for exquisite Kanchipurams, Banarasis, and Paithanis. For decades, they relied on footfall from loyal families who traveled to Surat just to shop with them.
However, the next generation of their customers—and the massive NRI market—was shopping online. The challenge? Selling a ₹50,000 Kanchipuram saree digitally is incredibly difficult. Customers hesitate to buy high-value heritage items without “touching” the fabric.
In 2024, they partnered with us to build a “Digital Heritage Store.” The goal was not just to upload products, but to replicate the in-store luxury experience on a screen. We built a platform that bridges the gap between “Traditional Trust” and “Modern E-commerce,” allowing them to ship India’s finest silks to London, New York, and Dubai.
Selling luxury textiles (₹20k - ₹1L+) online is plagued by trust issues. Customers couldn't feel the Zari weight or see the weave intricacy on standard e-commerce layouts, leading to hesitation and lost sales.
The brand wanted to target the lucrative NRI market (USA, UK, Canada), but their old system couldn't handle dynamic currency conversion or automated international shipping rates, causing cart abandonment at checkout.
With thousands of unique SKUs (single pieces), managing real-time inventory between the physical Surat store and the online store was a nightmare, often leading to "overselling" conflicts.
We implemented a custom "4K Zoom" engine. Product pages were redesigned to showcase fabric texture, Zari sheen, and border embroidery in microscopic detail, giving users the confidence that comes with a magnifying glass in-store.
We integrated a multi-currency geolocation stack. A user in New York sees prices in USD with DHL Express shipping timelines, while a user in Mumbai sees INR. This friction-free localization boosted international conversions by 300%.
We built a custom middleware that syncs their POS (Point of Sale) in Surat with Shopify in real-time. If a saree is sold in the shop, it disappears from the website instantly, eliminating order cancellations.
A 5-Step Execution Plan That Transformed Chaos into Bookings
We studied their top-selling sarees to understand what details (Pallu, Border, Zari) customers look at most.
Designed a "White-Glove" minimalist interface where the colorful product is the only hero.
Migrated to Shopify Plus for stability and set up Global-E or similar internationalization tools.
Established a new standard for their in-house photography to ensure color accuracy (crucial for silk).
Soft launched to loyal customers first, then scaled with Meta Ads targeting NRI communities.
