Ivy Boutique isn’t just a store; it’s a staple of downtown Mount Dora. Known for its curated, affordable chic styles and the personal touch of founder Ivy Parnasius, the brand had a physical presence that far outshined its digital one.
The challenge? Their previous online store felt disconnected from the vibrant, trendy energy of the physical location. It was functional but forgettable. In 2024, we partnered with Ivy to completely tear down and rebuild their digital flagship on Shopify. We didn’t just want to sell clothes; we wanted to sell the ‘Ivy Confidence’—that feeling of walking out of the fitting room knowing you look great.
The previous site was sterile and transactional. It failed to capture the colorful, boutique personality that drives their in-store sales, leading to high bounce rates.
With 75% of their traffic coming from social media (Instagram/Facebook), the non-responsive mobile checkout was creating a bottleneck, causing cart abandonment.
Managing stock across two physical locations (FL & MI) and the web was a manual nightmare. They needed a system that synced inventory in real-time.
We implemented a "Sticky Add-to-Cart" and a simplified one-page checkout. This reduced the steps-to-purchase by 40%, catering specifically to impulse buyers from social media.
We shifted from a catalogue layout to an editorial style. High-fidelity imagery now takes center
We integrated Klaviyo with Shopify to tag customers by purchase behavior (e.g., "Dress Lovers"). This allows Ivy to send hyper-targeted "New Arrival" alerts that feel personal, not spammy.
A 5-Step Execution Plan That Transformed Chaos into Bookings
We analyzed in-store customer behavior to understand what makes Ivy’s clients buy.
Mapped out a "Collection-Based" user journey to help users find seasonal outfits faster
Built a custom lightweight theme to ensure 90+ Google PageSpeed scores for SEO rankings.
Migrated 1,000+ SKUs and synchronized the POS system for multi-location inventory tracking.
Provided video training for the Ivy team to manage content and process orders independently
A fully bespoke, mobile-first theme designed to capture the boutique's vibrant personality while ensuring sub-second load times.
Safe transfer of 1,000+ SKUs, high-resolution imagery, and historical customer data from the legacy platform with zero downtime.
An editorial-style layout strategy that prioritizes lifestyle photography to sell the "look" rather than just the product.
A simplified checkout UX featuring sticky "Add to Cart" buttons and streamlined payment gateways to reduce cart abandonment.
Integration logic that synchronizes stock levels in real-time across the Florida and Michigan physical stores and the web
Setup of automated email flows (Welcome Series, Abandoned Cart, Post-Purchase) to turn one-time social buyers into loyal VIPs.
Full on-page optimization including meta-data structuring and sitemap submission to capture local "Boutique" search traffic.
A library of custom video walkthroughs empowering the Ivy team to manage products, collections, and orders independently.
