CLARAVERSE
SHOPIFY GROWTH PARTNER
MARCH 2026
CASE STUDY · CRO GROWTH PARTNERSHIP
CASE STUDY · CRO GROWTH PARTNERSHIP
Full-Store CRO · Clinical Skincare · India Market
GLOV Beauty.
Clinic-grade results.
DTC scale.
GLOV Beauty brings clinical-grade micro-infusion skincare to Indian consumers — at-home anti-aging treatments at a fraction of dermatology clinic costs. This is what March 2026 looked like with ClaraVerse managing their India growth.
₹3.4L
+22% MoM
Monthly Revenue
378
+19% MoM
Orders
37,800
+28% MoM
Sessions
₹900
+4% MoM
Avg Order Value
| CLIENT | GLOV Beauty |
| PRODUCT | Micro Infusion System · Anti-Aging Serums · Clinical Skincare |
| PLATFORM | Shopify |
| MARKET | India |
| ENGAGEMENT | CRO Growth Partnership · Ongoing |
| PERIOD | March 2026 vs February 2026 |
SITUATION & RESULTS
01 THE SITUATION
GLOV Beauty entered India with a strong product — a 24K gold micro-infusion system that delivers clinical-grade anti-aging results at home, making a ₹10,000–15,000 clinic treatment accessible for under ₹1,000. The product was generating strong word-of-mouth and social media interest. The challenge was building a Shopify store that could convert that interest into orders at scale — for an Indian buyer who is informed, sceptical of claims, and heavily influenced by before/after results and peer reviews.
₹3.4L revenue. +22% MoM. 378 orders. Growing every month.
The product resonates with Indian skincare consumers. The store is now built to convert the traffic it earns.
THE INDIA OPPORTUNITY
At 37,800 monthly sessions and ₹900 AOV, every 0.5% improvement in CVR is worth ₹1.7L in additional monthly revenue — without spending another rupee on ads. The at-home clinical skincare device market in India is growing 28%+ annually. GLOV's price point positions it perfectly as the accessible clinic alternative.
02 BEFORE VS AFTER — MARCH 2026
Monthly Revenue
~₹2.8L
→
₹3.4L
+22% MoM
Orders
~318
→
378
+19% MoM
Sessions
~29,500
→
37,800
+28% MoM
Avg Order Value
~₹866
→
₹900
+4% MoM
1.0%
Store CVR — growing
32%
Returning Customer Rate
+28%
Session Growth MoM
₹900
AOV — rising toward ₹1,100
03 REVENUE BY CHANNEL
| Channel | Revenue (Mar 2026) | Share | vs Prior Month |
| Online Store | ₹2,72,000 | 80% | +24% |
| Meta Ads — LP Funnel | ₹51,000 | 15% | +38% |
| Direct / Organic | ₹17,000 | 5% | +11% |
04 TOP PRODUCTS — MARCH 2026
| Product | Revenue (Mar) | Revenue (Feb) | Growth |
| Micro Infusion System — Starter Kit | ₹1,78,000 | ₹1,42,000 | +25% |
| Anti-Aging Serum Refill Pack | ₹72,000 | ₹54,000 | +33% |
| Hydrate & Plump Bundle | ₹54,000 | ₹38,000 | +42% |
| Replacement Micro-Infusion Heads | ₹36,000 | ₹28,000 | +29% |
WHAT WE BUILT
05 FOUR GAPS. FIXED.
1
Indian buyer needed clinical proof, not product copy
THE GAP
The Indian skincare consumer — especially for a device at ₹800–900 — needs to see real results before buying. Before/after photos, peer reviews, and dermatologist endorsements convert. Feature lists don't. The original PDP was spec-heavy and trust-light.
WHAT WE BUILT
Full PDP rebuild — before/after UGC imagery above the fold, 24K micro-infusion mechanism explained simply, clinical claims referenced, and verified Indian buyer reviews throughout. Hero SKU revenue grew +25% to ₹1.78L.
2
No landing page for Meta and Instagram cold traffic
THE GAP
GLOV's content was spreading across Instagram Reels in India — women sharing before/after results. But ad traffic was landing on the general product page, which didn't match the visual language or urgency of the creative. Conversion was leaking at every step.
WHAT WE BUILT
Dedicated LP funnel per ad set — COD option prominently shown, trust badges, single CTA path. Built to convert the Indian first-time buyer who clicked from a Reel. LP channel now drives ₹51,000/mo, growing +38% MoM.
3
Consumable repurchase cycle not captured
THE GAP
The Micro Infusion System is a device — but serums and replacement heads need replenishing every 4–6 weeks. That recurring revenue was not being marketed to existing buyers. Refill pack revenue was significantly underperforming the installed user base.
WHAT WE BUILT
Post-purchase refill reminder via email and WhatsApp — timed to the serum cycle at week 3 and week 5. Serum Refill Pack grew +33% MoM. Replacement Heads grew +29%. The repurchase cycle is now a compounding revenue stream.
4
AOV below potential — bundles not surfaced
THE GAP
The Hydrate & Plump Bundle existed as a product but was invisible — not recommended on the PDP, not shown at cart, not introduced in post-purchase email. Customers buying kit + serum separately were paying more for less.
WHAT WE BUILT
Bundle cross-sell at cart and on the hero PDP. Free shipping threshold set at ₹999 to nudge single-item buyers to add consumables. Bundle revenue grew +42% MoM. AOV moved ₹866 → ₹900 — target ₹1,100+ in 60 days.
06 SIX WORKSTREAMS
LP Funnel
India-First Landing Pages
Ad-matched pages for Instagram and Meta — COD prominent, before/after UGC above fold, single CTA. Built to convert the Indian first-time buyer who clicked from a Reel.
→ LP channel ₹51,000/mo · +38% MoM
PDP Overhaul
Hero SKU Rebuild
Before/after UGC above fold, micro-infusion mechanism explained simply, Indian buyer reviews prominent. Built to convert the informed, sceptical skincare consumer.
→ Hero SKU ₹1.42L → ₹1.78L (+25%)
Refill Engine
Repurchase Flow
WhatsApp + email reminders at week 3 and 5 for serum buyers, week 6 for head replacements. Device buyers are the highest-intent repeat segment — now being actively re-engaged.
→ Serum refill +33% · Heads +29%
AOV Engine
Bundle & Free Shipping
Bundle cross-sell on PDP and at cart. Free shipping threshold at ₹999. Hydrate & Plump Bundle surfaced as the recommended full-treatment purchase.
→ Bundle revenue +42% · AOV ₹866 → ₹900
WhatsApp Recovery
Abandoned Cart Flow
For Indian DTC, WhatsApp outperforms email. COD reminder at 1hr, social proof at 24hr, limited offer at 48hr. Recovering daily abandoned revenue from a meaningful traffic base.
→ WhatsApp CVR 2× email alone
Trust Layer
COD + Indian Trust Signals
COD prominently shown on PDP and at checkout. Free returns visible. Verified Indian buyer count on hero SKUs. Checkout drop-off reduced by addressing the trust gap Indian buyers have with new DTC brands.
→ Checkout drop-off −24%
THE PARTNERSHIP
INDIA IS NOT JUST A GEOGRAPHY. IT'S A DIFFERENT BUYER.
₹3.4L in March.
The store is just
getting started.
GLOV Beauty grew 22% MoM — sessions up 28%, orders up 19%, AOV rising. The refill cycle is compounding. The LP funnel is converting cold traffic. The AOV architecture is in place to grow from ₹900 toward ₹1,100+ in the next 60 days.
THE OPPORTUNITY +0.5% CVR AT CURRENT TRAFFIC
What improving conversion means at GLOV's traffic level
10,000 sessions/mo · ₹900 AOV
₹45,000/mo additional
20,000 sessions/mo · ₹900 AOV
₹90,000/mo additional
37,800 sessions/mo · ₹900 AOV ← GLOV Beauty
₹1.7L/mo additional
50,000 sessions/mo · ₹1,100 AOV
₹2.75L/mo additional
MONTH ONE BUILT FOR FAST, VISIBLE RESULTS
Wk 1
Full Audit
Funnel mapped. COD trust gaps found. WhatsApp cart reviewed.
Wk 1–2
LP + PDP Live
India-first pages and rebuilt PDP live with COD and UGC above fold.
Wk 2–3
Refill + Bundles
Refill reminders live. Bundle cross-sell at cart. ₹999 free shipping threshold.
Wk 3–4
WhatsApp Recovery
WhatsApp + email abandoned cart live. COD reminder at 1hr.
Mo 2+
CVR + AOV Scale
A/B tests running. AOV target ₹1,100+. Refill cycle compounding monthly.
WHY CLARAVERSE
We understand the Indian DTC buyer.
COD, WhatsApp recovery, Hindi-English trust signals, UGC-led PDPs — we build for how Indians actually buy online, not how Western playbooks say they should.
We cap at 10 retainer clients.
Small roster means founder-level attention. Every client gets our full focus, every month, without exception.
Results are the only metric.
Revenue, CVR, AOV, and refill rate tracked monthly. You see exactly what moved and why.
Book a free 30-minute store audit call.
We'll show you exactly what we'd fix — before you commit to anything.