CLARAVERSE
SHOPIFY GROWTH PARTNER
MARCH 2026
CASE STUDY · CRO GROWTH PARTNERSHIP
CASE STUDY · CRO GROWTH PARTNERSHIP
Full-Store CRO · Subscription Growth · Acquisition Engine
myEverVision.
Built to compound.
myEverVision is a US-based eye health supplement brand running on Shopify Plus. This document covers what ClaraVerse built — and what the store's data reveals about where the next phase of growth lives.
$754K
Mar 2026
Monthly Revenue
13,270
Mar 2026
Orders
$59.21
−0.3% MoM
Avg Order Value
1.52%
Stable
Conversion Rate
77.05%
+21% MoM
Returning Customer Rate
| CLIENT | myEverVision (EverVision) |
| PRODUCT | 14-in-1 Advanced Eye Formula · Health Supplement DTC |
| PLATFORM | Shopify Plus |
| MARKETS | United States (primary) · United Kingdom |
| ENGAGEMENT | CRO Growth Partnership · Ongoing |
| PERIOD | March 2026 (vs February 2026) |
SITUATION & DIAGNOSIS
01 THE SITUATION
myEverVision had built something rare — a loyal subscriber base that keeps coming back month after month. 77% of all orders in March came from returning customers. That retention number doesn't happen by accident; it signals a product that works and a customer relationship that's real.
But the same data reveals the growth ceiling. When paid traffic pauses or pulls back, sessions and new orders follow. The subscription engine is strong — the acquisition engine needs to be built to match it.
The floor is strong. The ceiling is the opportunity.
$560K of $754K monthly revenue comes from subscriptions alone — 74% of total. The store doesn't depend on a good ad month. It compounds.
02 WHAT THE DATA SAYS — MARCH 2026
| Sales Channel | Revenue (Mar 2026) | Share of Total | vs Prior Month |
| Seal Subscriptions Anchor | $560,000 | 74% | −17% |
| Online Store | $180,000 | 24% | −58% |
| Shop | $3,500 | <1% | +1% |
| Draft Orders | $41 | — | −64% |
KEY INSIGHT — THE ACQUISITION GAP
The Online Store channel dropped −58% MoM — from roughly $428K to $180K. This is where cold traffic converts. The subscription channel only dropped −17% because those customers don't depend on ad spend — they're already committed. Fixing the Online Store CVR and cold traffic funnel is the single highest-leverage move available.
03 FOUR GAPS. DIAGNOSED IN AUDIT.
1
Online Store CVR not built for cold traffic Priority
THE GAP
The Online Store dropped −58% MoM — disproportionately worse than subscriptions (−17%). Cold traffic landing on a general storefront without dedicated landing pages or trust infrastructure won't convert. At 1.52% CVR, there is meaningful room to grow.
THE BUILD
Dedicated LP funnel for cold ad traffic — separate from the main storefront, built to convert first-time visitors into subscribers. Every ad set gets a purpose-built landing page.
2
21 apps — bloated stack slowing the store
THE GAP
21 installed apps is a significant stack. Each app adds JavaScript load, creates potential conflicts, and slows page render. Speed directly impacts conversion — every second of delay costs measurable revenue, especially on mobile.
THE BUILD
Full app audit — identify redundant, unused, or replaceable apps. Consolidate where possible. Target sub-2s load time on the key acquisition pages.
3
Subscription upsell not maximised at checkout
THE GAP
77% returning customer rate is exceptional — but if one-time buyers aren't being offered a subscription at the right moment (post-purchase, on PDP, at checkout), the conversion from single purchase to subscriber is being left to chance.
THE BUILD
Subscription conversion layer on PDPs and checkout — framing that makes subscribe-and-save the obvious default choice, not an afterthought. Every one-time buyer is a subscriber who hasn't been asked the right way yet.
4
AOV flat — no bundle or multi-unit incentive
THE GAP
AOV held at $59.21 — stable but flat. For a supplement brand with a loyal base, there is real room to increase units per order through bundle logic, multi-month supply offers, and threshold-based free shipping incentives.
THE BUILD
Bundle strategy — 2-month supply, 3-month supply, and complementary product bundles with A/B tested pricing. AOV target: $70–75 within 90 days.
WHAT WE'RE BUILDING
04 THE BUILD — SIX WORKSTREAMS
Each workstream is sequenced to deliver early wins while compounding the subscription base long-term. The anchor workstream — the LP Funnel — is the primary lever for new customer acquisition.
Anchor · LP Funnel
Cold Traffic Landing Pages
Dedicated Shopify LP-FUNNEL channel. Every ad set — Facebook, Google, YouTube — lands on a page engineered to convert first-time visitors into subscribers, not just buyers.
→ Target: +$150K/mo from LP channel
PDP Overhaul
Product Page Rebuild
Rewrite hero SKU pages with clinical trust signals, ingredient panels, subscribe-and-save framing, and mobile-first layout. Make the subscription the obvious choice on every page.
→ Target: CVR 1.52% → 2%+
Tech Audit
App Stack Consolidation
Full audit of 21 installed apps. Remove redundant or unused apps, consolidate overlapping functions, target sub-2s load time on acquisition pages. Speed is conversion.
→ Target: <2s load on key pages
Subscription CRO
Subscribe-to-Save Conversion Layer
Position subscription as the default across PDP, cart, and post-purchase. A/B test subscribe-first vs one-time-first framing. Every buyer is a potential subscriber.
→ Target: Subscriber rate from new buyers
Bundle Strategy
Multi-Unit AOV Engine
Design and A/B test 2-month and 3-month supply bundles. Free shipping threshold as AOV nudge. Complementary product cross-sells at cart and post-purchase.
→ Target: AOV $59 → $70–75
Retention Infra
Klaviyo Flows
Build or optimise email flows for abandoned cart, post-purchase upsell, and subscription renewal reminder. The 77% returning rate is the foundation — email protects and grows it.
→ Target: Recover abandoned revenue
05 THE ANCHOR — WHY THE LP FUNNEL COMES FIRST
The subscription channel is resilient — it doesn't depend on ad spend to sustain itself. But it needs new customers to grow. The Online Store is where acquisition happens, and it dropped −58% MoM. That gap is not a product problem or a brand problem. It's a funnel problem.
A dedicated LP funnel separates cold traffic from the general storefront — and converts it at 2–3× the rate.
Cold visitors who land on a page built for them — with the right trust signals, clinical credibility, and a clear subscribe-and-save offer — convert. Visitors who land on a general storefront browse and leave.
74%
Revenue from Subscriptions
77%
Returning Customer Rate
+21%
Returning Rate Growth MoM
$59.21
AOV — Stable (−0.3% MoM)
1.52%
Store CVR — Room to Grow
THE PARTNERSHIP
THIS IS WHAT A GROWTH PARTNERSHIP LOOKS LIKE.
Not every month
spikes. But the
floor keeps rising.
The goal isn't one good month. It's a store that compounds — where subscriptions protect the baseline, new acquisition builds the ceiling, and every workstream makes the next one easier.
MONTH ONE BUILT FOR FAST, VISIBLE RESULTS
Wk 1
Full Audit
App stack, funnel mapping, speed benchmarks. Every gap documented.
Wk 1–2
LP Funnel Live
First landing pages live and receiving cold traffic. Acquisition engine on.
Wk 2–3
PDP + Sub CRO
Subscribe-first framing across hero SKUs. Subscription upsell at checkout.
Wk 3–4
Bundles + Klaviyo
Multi-unit bundles launched. Email flows live for abandoned cart + post-purchase.
Mo 2+
A/B Tests + Scale
CVR compounds. AOV grows. Subscription base expands every month.
WHY CLARAVERSE
We get inside the store.
Not strategy decks. We audit, prioritise, and ship. Week one has deliverables — not slide presentations.
We cap at 10 retainer clients.
Small roster means founder-level attention. Every client gets our full focus, every month, without exception.
Results are the only metric.
Revenue, CVR, AOV, and subscription growth tracked monthly. You see exactly what moved and why.
Book a free 30-minute store audit call.
We'll show you exactly what we'd fix — before you commit to anything.