CLARAVERSE
SHOPIFY GROWTH PARTNER
MARCH 2026
CASE STUDY · ONGOING RETAINER
CASE STUDY · ONGOING RETAINER
Full-Store CRO · LP Funnel · Bundles · Email Recovery
The Faith
Made.
This document shows exactly what ClaraVerse built for The Faith Made — a US-based DTC brand — and the measurable revenue impact delivered through ongoing Shopify CRO, landing page funnels, bundle strategy, and email recovery. Every number comes directly from Shopify analytics.
$410,612
+41% MoM
Monthly Revenue
5,980
+35% MoM
Orders
262,267
+75% MoM
Sessions
| CLIENT | The Faith Made |
| MARKET | United States |
| ENGAGEMENT | Full-Store CRO Retainer |
| PERIOD | March 2026 vs February 2026 |
| STATUS | Ongoing |
SITUATION & DIAGNOSIS
01 THE SITUATION
The Faith Made had real momentum — 260,000+ monthly sessions, strong Facebook and Google spend, a product that resonated. But the store was converting at 0.84%. Every stage of the funnel was leaking. No recovery system. No bundles. No landing page infrastructure for cold traffic.
Traffic was not the problem. The store was.
260,000 monthly visitors. A CVR half the DTC benchmark.
COST OF INACTION
At 260K sessions/mo and $65 AOV: every +1% in CVR = $2.03M in additional annual revenue. The gap between 0.84% and the DTC benchmark of 2–3% was costing the brand over a million dollars a year.
02 FOUR PROBLEMS. DIAGNOSED IN WEEK ONE.
1
CVR stuck at 0.84%
CONSEQUENCE
DTC benchmark is 2–3%. At 260K sessions, the gap between 0.84% and 2% = $1.4M/year in unrealised revenue. The storefront was not built to convert cold traffic.
HOW WE FIXED IT
Rebuilt the LP funnel as a dedicated ClaraVerse-managed Shopify sales channel. Rewrote all PDPs with trust signals, urgency layers, and social proof. Cold traffic now lands on pages engineered to convert.
2
Zero abandoned cart recovery
CONSEQUENCE
Hundreds of checkouts abandoned weekly. Every single one marked "Not Recovered." No Klaviyo flows, no SMS, no exit intent. Revenue walking out the door every day with nothing to catch it.
HOW WE FIXED IT
Built a full Klaviyo abandoned cart flow from zero — 3 steps: 1hr reminder, 24hr social proof, 72hr offer. Now the highest-converting channel in the store: 1.67% CVR, $10,816 recovered every month.
3
AOV too low — no bundle logic
CONSEQUENCE
Average order sitting at ~$62 with significant ad spend. No bundles, no post-purchase upsell, no free-shipping threshold incentive. Every customer was buying the minimum.
HOW WE FIXED IT
Designed, launched, and A/B tested bundle deals using Kaching Bundles. Top performing deal: 305,017 visitors, 1.4% CVR, $258,571 in total revenue generated. AOV moved from $62.60 to $65.13.
4
Funnel drop-off — no visibility
CONSEQUENCE
6.94% of sessions added to cart. Only 1.93% reached checkout. The 5-point gap was invisible — no funnel mapping, no stage-level data, no way to know where customers were leaving.
HOW WE FIXED IT
Mapped every funnel stage. Identified and fixed checkout friction points. Sessions up 75%, add-to-cart up 76%, completed purchases up 49% month over month.
WHAT WE BUILT
03 SIX WORKSTREAMS. ALL LIVE.
Six parallel workstreams, sequenced to deliver early wins while compounding long-term. Every item below is live and generating revenue.
LP FUNNEL
Landing Page Funnel
Built a dedicated LP-FUNNEL Shopify sales channel. Cold traffic from Facebook and Google lands on pages built to convert — not the general storefront.
→ $2.6L/mo from this channel alone
PDP OVERHAUL
Product Page Rebuild
Complete rewrite of all hero product pages. Feature panels, trust badges, review schema markup, urgency signals, and mobile-first layouts throughout.
→ CVR improved from 0.49% to 0.84%
EMAIL RECOVERY
Klaviyo Abandoned Cart
Built full Klaviyo recovery from zero. 3-step flow: 1hr reminder, 24hr social proof, 72hr offer. Highest-converting channel in the store.
→ 1.67% CVR · $10,816/mo recovered
BUNDLE STRATEGY
Kaching Bundles — AOV Engine
Designed, launched, and A/B tested bundle deals on top products. Winning bundle ran to 305,017 visitors before being optimised further.
→ $258K+ total bundle revenue · AOV $62.60 → $65.13
FUNNEL ANALYTICS
Conversion Funnel Mapping
Mapped the full purchase funnel stage by stage. Identified the 5-point drop between add-to-cart and checkout. Funnel is now fully instrumented.
→ Add-to-cart +76% · Purchases +49%
RETENTION
Returning Customer Strategy
Built infrastructure to bring customers back. Jan 2026 cohort showing 1.17% repeat purchase rate — growing each month as the system matures.
→ Returning customers +134% MoM
04 CONVERSION FUNNEL — MARCH 2026
Sessions
100%
Added to Cart
6.94%
Reached Checkout
1.93%
Completed Purchase
0.84%
+1% CVR at current traffic = $2.03M additional annual revenue · Target: 2–3% CVR
RESULTS — MAR VS FEB 2026
05 ONE MONTH. EVERY METRIC THAT MOVED.
Monthly Revenue
$291K
→
$410K
+41% MoM
Orders Placed
4,430
→
5,980
+35% MoM
Avg Order Value
$62.60
→
$65.13
+4% MoM
Conversion Rate
0.49%
→
0.84%
+71% MoM
+75%
Sessions Growth
+76%
Add-to-Cart
+134%
Returning Customers
1.67%
Klaviyo CVR
+736%
YouTube Revenue
06 CHANNEL REVENUE — LAST 30 DAYS
| Channel | Sessions | Revenue | Orders | CVR | AOV |
| LP-Funnel ClaraVerse | — | $2.6L/mo | — | — | — |
| Klaviyo ClaraVerse | 10,370 | $10,816 | 173 | 1.67% | $62.52 |
| Google Search (paid) | 92,634 | $27,881 | 431 | 0.47% | $64.69 |
| Facebook (unknown) | 26,780 | $15,409 | 250 | 0.93% | $61.64 |
| Facebook (paid) | 1,05,819 | $6,075 | 100 | 0.09% | $60.75 |
| Direct | 17,679 | $4,517 | 66 | 0.37% | $68.45 |
07 BUNDLE DEALS — LIVE RESULTS SINCE LAUNCH
| Deal | Visitors | CVR | AOV | Added Revenue | Total Revenue | Status |
| Draft Offer #1 (Optimised) | 305,017 | 1.4% | $59.25 | $30,468 | $258,571 | Active |
| Main Offer #1 | 50,533 | 5.4% | $57.02 | $15,654 | $155,042 | Active |
| Original Main Offer | 1,445 | 9.3% | $55.61 | $642 | $7,452 | Inactive |
WHAT THIS MEANS FOR YOU
THE FAITH MADE IS NOT A SPECIAL CASE.
Is your store leaving
revenue on the table?
Every DTC brand running paid traffic has the same opportunity. The question is not whether your store is leaving revenue on the table — it is. The question is how much, and how fast you fix it.
MONTH ONE BUILT FOR FAST, VISIBLE RESULTS
Wk 1
Full Audit
Every leak documented. Funnel mapped stage by stage.
Wk 1–2
Quick Wins
Speed, mobile UX, checkout friction — fast impact.
Wk 2–3
LP + PDP Rebuild
Infrastructure built to scale with ad spend.
Wk 3–4
Email Recovery Live
Abandoned revenue starts coming back immediately.
Mo 2+
Bundles & A/B Tests
AOV lifts. CVR compounds. Revenue baseline grows.
WHY CLARAVERSE
We get inside the store.
Not strategy decks. We audit, prioritise, and ship. Week one has deliverables.
We cap at 10 retainer clients.
Small roster means founder-level attention. Every client gets our full focus, every month.
Results are the only metric.
Revenue, CVR, AOV, and funnel tracked monthly. You see exactly what moved.